Some things change, but some things stay the same. And the same could be said for search engine optimisation.
Belfast SEO Agency Explains..
The reality is that most web firms have simply failed to adapt to the new environment, and are simply churning out websites that will never see the light of day. Now we understand that over the years that plenty of web designers have been burned by the next Google update. But what is happening now is quite simply a travesty.
What we’re seeing coming out of web design agencies these days is a total disregard for really basic principles like adding the clients’ keywords to the webpage title. Which there is really no reason for.
It really has went to the opposite extreme where for a long time web designers stuffed their sites with keywords, and now they won’t touch them with a bargepole, and as usual the person who suffers is the inadequately informed client.
Instead we recommend a simple approach to search engine optimisation that begins with intelligent, sensible keyword research, and then properly organising those keywords on the website to amke it easy for Google to understand what the website is about, and when it might be a good result for users of the Google search engine.
Once that stage has been carried out, the next step is to begin the build up the strength and authority of the website with good quality, and most particularly relevant backlinks. And in a nutshell, that is the basic premise of effective SEO in 2019.
To find out more and to have a quick chat about whether or not we can assict with your next project, simply visit our website at – http://BelfastSEO.Agency – Belfast’s most preferred web design agency.