Website traffic from organic search results is very valuable to online businesses because it is generally easy to convert into sales. In order to increase the amount of traffic you get to your own website from search engine result pages (SERP), you can use a range of effective SEO techniques to boost your website’s position on those pages.
With that in mind, here are 5 top tips for local businesses from professionals in SEO in Cork:
- Make sure your website is mobile-friendly.
In 2019, it should go without saying that your website should be optimised for mobile browsers. However, many people do not know that Google now penalises websites that aren’t mobile-friendly via the mobile-first indexing update to their ranking algorithms.
- Improve website security.
Website security is a more important ranking factor than a lot of people think. In fact, if your website is not using the lastest HTTPS/SSL protocols, it’s unlikely to feature very highly in search results. What’s more, Google now warns all of its users about the dangers of visiting websites using unencrypted connections and users have to actively make a decision to continue through to an unsecured website that is indexed on a search results page.
- Research keywords.
Before you start any type of SEO on your website, you need to know which niche specific keywords you want to target. If you choose keywords that have too much competition or low monthly search volumes, you could find yourself spending a lot of money on SEO yet seeing no results. The are many professional keyword research tools online that you can use to find lucrative words and phrases to work with.
- Build quality backlinks.
Creating quality backlinks to your website from trusted external sources can be a time-consuming affair, but it is still one of the most effective ways to increase your site’s SERP rankings. To create quality backlinks, you need to start submitting press releases, guest blog posts, and news articles to online platforms that have good domain ranks.
- Publish long-form content on your website.
Articles that are 1000+ words long are great for establishing credibility and authority with search engines. Gone are the days when sites could just upload 150-word blog posts and start ranking for keywords. An added benefits of long-form content is that it allows you to target a wider range of keywords and phrases. Just make sure that you also ensure the content is easy-to-read for your website visitors. That can be achieved by using subheadings, bullet points, tables, lists, and short paragraphs.
Hopefully, you found the 5 SEO tips featured above helpful and will keep them in mind as you plan your business’s online marketing strategy for the future. Don’t forget that you don’t have to learn all there is to know about the search engine industry in order to improve your website’s SERP rankings for competitive keywords. Instead, you could consider outsourcing search engine marketing for your business to some of the best agencies that specialise in SEO in Cork Ireland.